The Values that Google creates for customers is a search engine with well over 4 billion WebPages indexed in 2004, while handling over 300 million inquiries a day. Major Web portals such as Yahoo and AOL were using Google's search engine technology. It is estimated that 75% of Internet searches were made using Google in 2003. Google is one of the most reliable search engines and provides great value to customers because of the range of topics that can be searched and results found.
The Values Google creates for advertisers is by selling advertisers the words that people put in when they search for something on the web. What makes this so great for the advertisers is that they only have to pay if the user on the internet clicks on the link via Google. This is smart because it keeps advertisers coming back because they know they are paying for what it being click on and it is generating traffic onto their website.
This all translates into higher revenues and profits because it brings in a lot of advertisers and the customers keep coming back which makes the advertisers want to keep using Google.
Monday, October 15, 2007
Google question # 1 - Lindsy Girard
What is the value that Google creates for (a) customers and (b) advertiser? How does this value translate into higher revenues and profits?
Google creates value for customers by basically having the first real search engine that people could type in anything they were looking for and it gives you a list of things related to what you are looking for. They realized that what other search engines were doing wasn't working so they changed it by inventing this search engine which included "backrub". Also customers don't have to pay to use it so most people in the world searching use Google because it's easy and free.
Google also creates a value for it's advertisers. The advertisers don't have to pay Google until their advertisement is actually clicked on. Depending on how many times their advertisement is clicked on they determine then how much to charge the advertiser.
Since Google owns so much of the Internet so many companies want to put their advertisements on their website, which then makes them money because so many people use Google and click on the advertisements. So that is how they make so much more money than other search engines.
Google creates value for customers by basically having the first real search engine that people could type in anything they were looking for and it gives you a list of things related to what you are looking for. They realized that what other search engines were doing wasn't working so they changed it by inventing this search engine which included "backrub". Also customers don't have to pay to use it so most people in the world searching use Google because it's easy and free.
Google also creates a value for it's advertisers. The advertisers don't have to pay Google until their advertisement is actually clicked on. Depending on how many times their advertisement is clicked on they determine then how much to charge the advertiser.
Since Google owns so much of the Internet so many companies want to put their advertisements on their website, which then makes them money because so many people use Google and click on the advertisements. So that is how they make so much more money than other search engines.
Google Question #1 - Amanda Guay
The values that Google creates for its customers are: (1) a search engine with over 4 billion indexed webpages, (2) a search engine so popular most major web portals (including Yahoo and AOL) were using Google's search technology, and (3) some 75 percent of Internet searches are made using Google. Coming from a consumer standpoint it would make one think that Google is one the (if not THE) best search engine there is on the market.
The value that Google creates for its advertisers is that they sell the advertisers the words that people put in when they search for something on the Web via an auction. To make the deal more appealing, the sponsor only has to pay Google if the user clicks through to it from a Google-generated link. I think it is a fantastic idea because the sponsors do not have to pay Google for the amount of time the advertisement runs like most types of advertisements. This also is a very fair and clever condition because it will keep sponsors at their knees begging Google to use their advertisement, which essentially translates into higher revenues and profits. It is a win/win situation all around as long as you are the sponsor that bids the highest.
The value that Google creates for its advertisers is that they sell the advertisers the words that people put in when they search for something on the Web via an auction. To make the deal more appealing, the sponsor only has to pay Google if the user clicks through to it from a Google-generated link. I think it is a fantastic idea because the sponsors do not have to pay Google for the amount of time the advertisement runs like most types of advertisements. This also is a very fair and clever condition because it will keep sponsors at their knees begging Google to use their advertisement, which essentially translates into higher revenues and profits. It is a win/win situation all around as long as you are the sponsor that bids the highest.
Google Question # 1- Joe Boulanger
Google creates many different benefits for their customers. Before Google there was no real way to sort and search through all of the different web sites. Customers could not use a search engine to type in whatever it was that they were looking for. Google creators changed that and invented a search engine which included the technology of "backrub". Today billions of people a day are using the google.com website in order to find websites for all of their inquires. Google provides a quick and easy way to search for sites on the internet without any hassels. It's free to use, which is one thing consumers love and google get's their funding by charging businesses to appear on googles search engine.
Along with many benefits for the consumer their many values for advertisers. Google allows consumers to search anything on the internet, and allows them to view web pages of businesses all over the world. By making this easy for the consumer, they can find the businesses they are looking for faster, and advertisers can be publisized much clearer. The best benefit of using google for an advertiser is that they do not have to pay google unless their advertisement is actually clicked on by a customer. Google determines how much to charge the advertisers depending on how many times their link is clicked on.
Unlike many other .com businesses google was able to find a way to make a profit. In 2003 the company made $967 million in revenues and $105 million in net profits. The basic concept to making a profit is simple. Google sells to advertisers the words that people put in when they search for something on the web.
Along with many benefits for the consumer their many values for advertisers. Google allows consumers to search anything on the internet, and allows them to view web pages of businesses all over the world. By making this easy for the consumer, they can find the businesses they are looking for faster, and advertisers can be publisized much clearer. The best benefit of using google for an advertiser is that they do not have to pay google unless their advertisement is actually clicked on by a customer. Google determines how much to charge the advertisers depending on how many times their link is clicked on.
Unlike many other .com businesses google was able to find a way to make a profit. In 2003 the company made $967 million in revenues and $105 million in net profits. The basic concept to making a profit is simple. Google sells to advertisers the words that people put in when they search for something on the web.
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