Sirius Radio- Joe Boulanger- Question # 2

Sirius radio has a very basic organizational structure. Their main focus is to attract their target market with commercial free listening. They also base their marketing on providing radio programs that fits every age group and their preference of music.
Sirius has devoted themselves to providing a service that is unlike any local radio station. To distinguish themselves from XM they have different types of music categories, along with news radio, sports, and talk shows such as Howard Stern which most consumers find intruiging and different from any other type of radio service.

Adam McClellan # 2

The age of the internet as brought together the war Apple vs Napster of downloading music. They have both been changing thier products to fit legal need and customers needs. Both companys are trying to reach a global market and persuade consumers to download from them. Napster's organization has taking the back seat to Apple after many legal issues. Also Apples does alot more advertising to certain markets like sponsoring computer and sporting events

I think that coke and pepsi have dominated their market by selling drinks for all types of people. They tailor their product to fit any one persons need. From the average soft drink to sports drinks and even energy drinks. Because they continue to expand throughout different countries and in variety, itwould be nearly impossible for another company to step in and become more popular. Not to mention, if a company started to become more popular, coke and pepsi would probably buy them out and sell another company's product with either of their trademarks. Like Vitamin Water.

Jason Grier-Question 2-Pepsi vs Coke

Over the past 100 years pepsi and coke have both been changing there products to meet the satisfaction of their consumers. Both companys are trying to reach a target market, being teenagers or people that are looking for the same taste in diet drinks than in regular soda. Both companys are also sponsoring companys and clubs. For instance Pepsi is the official sponsor of the NHL. With the rapidly growing market Pepsi and Coke are doing everything in their power to stay on top and out-do one another.