Starbucks question# 1-Michael Garland

Starbucks strategy for exbanding overseas creates value for the shareholders for the obvious fact that there are more stores. Starbucks succeeding in international markets will raise the overall revenue and therefor the market will rise which will create value for the company's shareholders.

Starbucks- Question # 3 -Karli Mae Ferris

Why do you think that Starbucks has used joint ventures with local companies to enter many foreign markets?

I think they have used these local companies as a source of familiarity for the citizens of the country. If the Starbucks company name is used with a familiar one, then they are more likely to gain foreign customers. The consumers will feel more comfortable going to their shops and buying their products if they are already loyal, comforatble, or familiar with the other local company.

Starbucks Question # 4- Joe Boulanger

Starbucks chose Japan and Britain to start in the foreign market because the population is so large in both of these countries. They also wanted to meet a target market of coffee lovers which had many different kinds of coffee stores in these countries. Starbucks conducted research and found that there was a market for coffee stores in these countries. Starbucks did not open store locations in Europe until 2002 because they wanted to makesure that store locations in Japan and Britian were doing well enough in that foreign market.