The Values that Google creates for customers is a search engine with well over 4 billion WebPages indexed in 2004, while handling over 300 million inquiries a day. Major Web portals such as Yahoo and AOL were using Google's search engine technology. It is estimated that 75% of Internet searches were made using Google in 2003. Google is one of the most reliable search engines and provides great value to customers because of the range of topics that can be searched and results found.
The Values Google creates for advertisers is by selling advertisers the words that people put in when they search for something on the web. What makes this so great for the advertisers is that they only have to pay if the user on the internet clicks on the link via Google. This is smart because it keeps advertisers coming back because they know they are paying for what it being click on and it is generating traffic onto their website.
This all translates into higher revenues and profits because it brings in a lot of advertisers and the customers keep coming back which makes the advertisers want to keep using Google.
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Google Question #2-Pete Wilson
The sources of competitive advantage of Google is simple. Google sells to advertisers the words that people put in when they search for something
Google Question #2-Pete Wilson
The sources of competitive advantage of Google is simple. Google sells to advertisers the words that people put in when they search for something on the Web. This means that whoever bids the most for a particular term, say, digital cameras, gets its link put at the top of a Google-generated list. This allows the customer an easy way of finding the item that he or she needs or wants.
This is based on a Vickery second-price auction. It works as follows, if there were three bids for the term digital cameras -$1 a click, $0.50 a click, and $0.25, the winner will pay $0.51 a click to Google. Google must keep their customers trust in order to keep the competitors at bay. Also, Google needs to keep advancing in their technologies so they constantly stay one step ahead of their competitors.
Google question #3- Jeff Scott
Yahoo and Microsoft have not yet reached the assets/capabilities that give them an advantage over Google. Estimates suggested that in 2003, some 75 percent of Internet searches were made using Google. In February 2004, Yahoo made a huge step in giving them an advantage over Google. Yahoo replaced Google as the search engine on its site with a proprietary search engine based on Overture's technology. Microsoft is reportedly working on its own search engine technology, which it plans to integrate with with its technology, including Microsoft Office and Vista, the next version of the Windows operating system. These competitors don't have the edge yet but both are slowly making moves to gain it.
Adam McClellan #4
Google's mission is to organize the world's information and make it universally accessible and useful. Googles vision is Google's primary goal is to help to organize information that is online and also to help find information that is offline. As the various services converge, Google will be able to help people find one another, communicate with one another in different modalities, exchange information with one another.
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