Google creates many different benefits for their customers. Before Google there was no real way to sort and search through all of the different web sites. Customers could not use a search engine to type in whatever it was that they were looking for. Google creators changed that and invented a search engine which included the technology of "backrub". Today billions of people a day are using the google.com website in order to find websites for all of their inquires. Google provides a quick and easy way to search for sites on the internet without any hassels. It's free to use, which is one thing consumers love and google get's their funding by charging businesses to appear on googles search engine.
Along with many benefits for the consumer their many values for advertisers. Google allows consumers to search anything on the internet, and allows them to view web pages of businesses all over the world. By making this easy for the consumer, they can find the businesses they are looking for faster, and advertisers can be publisized much clearer. The best benefit of using google for an advertiser is that they do not have to pay google unless their advertisement is actually clicked on by a customer. Google determines how much to charge the advertisers depending on how many times their link is clicked on.
Unlike many other .com businesses google was able to find a way to make a profit. In 2003 the company made $967 million in revenues and $105 million in net profits. The basic concept to making a profit is simple. Google sells to advertisers the words that people put in when they search for something on the web.
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Question #2
Google is a well known internet search engine that has been around for a number of years. Google is a quality search engine that makes finding information on the internet very simple. This gives google a competitve advantage over other internet search engines.
However, other companies such as yahoo and aol could take some of googles ideas and imatate them. This would not be good for googles competitve advantage.
In order to keep there advantage they have to stay up to date with new technogly and continue to come up with new ideas.
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