Starbucks Question # 4- Joe Boulanger

Starbucks chose Japan and Britain to start in the foreign market because the population is so large in both of these countries. They also wanted to meet a target market of coffee lovers which had many different kinds of coffee stores in these countries. Starbucks conducted research and found that there was a market for coffee stores in these countries. Starbucks did not open store locations in Europe until 2002 because they wanted to makesure that store locations in Japan and Britian were doing well enough in that foreign market.