Jim Crowes had a very clear strategic plan. He felt that "he was convinced that the growth of the internet was the mother of all business opportunities. The goal was to raise money, rapidly build a high-capacity fiber-optic network. The company was funded by a number of wealthy investors."(Hill pg23) Crowe felt that demand was going to take over supply and stated that a growth rate was over 1,000 percent a year.
Crowe had a shift in strategy. The shift "involved the purchase of two software distribution companies."(Hill) Both companies specialized in selling, stalling and maintaining software. The logic behind this shift was that "Level 3 xould use its fiber-optic network to distribute a nd maintian the software, as opposed to doing manually. This reduced cost (Hill, pg 23)
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