The latest strategy for Level 3 Communications has been the purchasing of two software distribution companies. These companies are Software Spectrum and Corporate Software. They specialize in selling,installing, and maintaining software made by companies. The reason why Level 3 purchased these companies was because Level 3 could use it's fiber optic network to distribute and maintain the software, as opposed to doing that manually, thereby reducing costs.
By making these two acquisitions Crowe was able to convince investors that Level 3 still had a viable long term strategic vision. Since Level 3 made a great profit in the purchase they were able to buyout one of their competitors Genuity for under $300 million, and by doing this Level 3 brought on Genuity's customers and more business for themselves. This new way of going about their strategic planning goes along with their original ideas. The reason why this company was started and any business for that reason is to make a profit, and the new steps that Level 3 is taking is making the competition run for their money along with making a profit.
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