Mission- To provide a marketing firm with a market analyst dedicated to providing accurate information with analytical ability and excellent qualitative research skills.
Vision- success in a marketing research firm, using research methods such as surveys and focus groups to provide quality information for large corporations
Values- hard work, honesty
Distinctive Competencies- fast learner, excellent qualitative research skills, working knowledge of the SPSS software, analytic ability, detail oriented, ability to maintain composure in
Permission for online review by Professor Parent.
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3 comments:
I thought Beth's mission statement and vision was good, they were detailed and to the point. I think that maybe a longer list of values would be better than just two.
Your mission statement and vision are excellent. They are to the point and say exactly what you are going to try to accomplish within the marketing field. Like Anne said, your values could be bit longer. Additions to your values could be need and is the only revision that should be made.
Hi Beth,
I agree with Anne and Steve about your values. My suggestion is to add some and to take the 2 you listed and make statements about what you believe based on them. In your paper you should describe each value too.
Your distinctive competencies are very good. The last one didn't seem complete: "ability to maintain composure in...?"
Your mission statement and vision statement are too much alike. The vision should be longer term than the mission. If you want to leave your mission statement close to the way it is, I suggest a revision along the lines of: "to provide a marketing firm with a market analyst with analytical ability, excellent qualitative research skills, and an obsession for accuracy."
I hope the above comments help you with your next revision. I'll have the emergency room open Sunday night at 8:00 if you need it (see my blog entry).
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