I think the major acquisition that Toyota has made in the past few years is that they stop there focus on SUV’s and trucks and turned there attentions to hybrids. knowing that hybrids where the future of the automotive industry. They did this because they are a company that understands how important being environmentally and also that the gas prices in the United States. The smart thing was that Toyota lead the market in hybrids offering the first half gas half electric car. Plus because of the size of Toyota they could offer it at a very low price.
Toyota new what America wanted and knew that if they where going to keep profits rising they would have to be ahead of the market. Knowing this they have lead the automotive industry not just in the hybrid market but the whole market.
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Question #1
Toyota has gone through a major change in that they started marketing hybrid cars in order to be more environmentally friendly. The environment is a huge issue these days, and all car companies are being pressured to go green. Any car company that doesn't abide by environmental standards is in danger of losing their customers because more people are concerned about their role in saving the environment.
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