Sirius radio has a very basic organizational structure. Their main focus is to attract their target market with commercial free listening. They also base their marketing on providing radio programs that fits every age group and their preference of music.
Sirius has devoted themselves to providing a service that is unlike any local radio station. To distinguish themselves from XM they have different types of music categories, along with news radio, sports, and talk shows such as Howard Stern which most consumers find intruiging and different from any other type of radio service.
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