Jason Grier-Question 2-Pepsi vs Coke

Over the past 100 years pepsi and coke have both been changing there products to meet the satisfaction of their consumers. Both companys are trying to reach a target market, being teenagers or people that are looking for the same taste in diet drinks than in regular soda. Both companys are also sponsoring companys and clubs. For instance Pepsi is the official sponsor of the NHL. With the rapidly growing market Pepsi and Coke are doing everything in their power to stay on top and out-do one another.